Launch of Co-Branded Credit Card powered by Visa by Samsung India and Axis Bank

Launch of Co-Branded Credit Card powered by Visa by Samsung India and Axis Bank
Launch of Co-Branded Credit Card powered by Visa by Samsung India and Axis Bank

Axis Bank, India’s third-biggest private sector bank, and Samsung, the country’s largest consumer electronics manufacturer, have teamed together to introduce an exclusive co-branded credit card that is powered by Visa. Customers who use the Samsung Axis Bank Credit Card will receive 10% cashback on all Samsung goods and services throughout the year. The 10% cashback offer through the Samsung Axis Bank Credit Card will be in addition to current Samsung discounts, on both EMI and non-EMI transactions, which will be a further source of delight for customers.

“At Samsung, we think that the power of invention can alter the lives of our customers. The Samsung Axis Bank Credit Card, powered by Visa, is our upcoming significant India-specific innovation. With a number of market-leading features, it will transform the way our customers purchase Samsung goods and spend money on services. The ability to give power to our customers excites us, said Ken Kang, president and chief executive officer of Samsung South-West Asia.

“Axis Bank is a player in the complete spectrum of cards and payments, and we continue to expand on collaboration models driven by innovation. Our goal is to provide customers with seamless experiences and product offerings that address their constantly changing demands. Amitabh Chaudhry, MD and CEO of Axis Bank, stated, “We are reiterating our commitment to drive access to formal credit in India through this co-branded credit card, in partnership with Samsung India and Visa. We are tapping the wide reach of Samsung India, which extends beyond the top 10 cities and aids our objective of card penetration into tier 2 and 3 cities.

“Today’s consumers look for the best deal on all kinds of purchases. According to our research, three out of four Indian customers purchase at least one electronic appliance or device annually and spend about INR 40.000 on electronics1. Sandeep Ghosh, Group Country Manager, India and South Asia, Visa, said: “We are pleased to work with Samsung and Axis Bank to create a credit card with a compelling proposition and exceptional value on home appliances as well as lifestyle goods.

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